Caffè Camerino story
A Legacy Born In The Eternal City
Since from the beginning, the story of Caffè Camerino has been inseparable from the cobblestone streets and vibrant piazzas of Rome, Italy. In a city where coffee is not just a drink but a daily ritual, our founder sought to capture the essence of the perfect Roman "pausa" (break). This led to the creation of a roasting tradition that prioritizes the bold, sophisticated flavors demanded by Rome's most discerning coffee bars.
Besides the Roman coffee roasting companies there are certainly brands boasting a more ancient origin, but we can say that CAFFÈ CAMERINO, with its 70-year history, has undoubtedly marked a turning point to the category towards modern times.
CAFFÈ CAMERINO was born in the early 30’s and focus its activity in production of roasted coffee blends for espresso bars, restaurants and for drugstores and retail shops selling it bulk.
Unfortunately, with the beginning of World WAR II coffee import in Italy has a stop.
At the new start the Company faces immediately the problem of packaging, concerning whole beans, and ground coffee for retail, keeping in mind a better conservation of the products.
In 1961, first in Rome and among the firsts in Italy, CAFFÈ CAMERINO starts packing ground coffee under vacuum in 100 grams sachets and simultaneously creates the brand “the Coffee with three Fs", supported by a massive radio, television and road advertising campaign.
Immediately after particularly successful is production of ground coffee vacuum in a 250 grams tin, the latter also sold with the famous doser for the Italian coffee maker.
The remarkable success of the brand, along with the undisputed quality of the product, has significantly increased its sales, so to make it necessary to build a new electronic fully automatic roasting plant.
In 1968 CAFFÈ CAMERINO has been rewarded the prize "Ercole d’oro"(Golden Hercules), first in the category and in 1971 the Prize "Qualità Lazio" in the same category. Since then commercial success has increased, both in Rome, Lazio Region and beyond.
In early 2000, the Camerino family considered appropriate the chance that another important Company continue to manage the success of this brand, together with its one dating back its origins far more early and famous as well.
Since its merger with Caffè Morganti, CAFFÈ CAMERINO continued its way increasing presence in foreign markets and HO.RE.CA., particularly in branded coffee shops, where consumers can touch with their hands “the coffee with three Fs” philosophy.
The Secret of the Triple F
Every Italian knows that a truly great coffee must be Forte, Fresco, Famoso - strong in character, fresh in aroma, and famous for its unmistakable flavor. This philosophy became our signature slogan: “il caffè con tre effe”, a simple expression of our passion for crafting coffee that embodies strength, freshness, and a reputation built on excellence.
Flavor First
We select only the finest beans to ensure a rich and exceptionally deep, aromatic complexity that beautifully lingers on the palate.
Artisanal Roasting
Our beans are roasted in the heart of Rome, following time-honored techniques that balance intensity with a smooth, chocolatey finish.
Italian Authenticity
Every bag carries the "Made in Italy" mark, a symbol of our commitment to the high standards of Italian coffee craftsmanship.
The Spirit of Rome in Every Cup
Our Promise
For decades, Caffè Camerino was the best-kept secret of local Italian baristas. Today, we bring that professional excellence to you. We don't just sell coffee; we share a piece of Roman history. Whether you are starting your day with a bold Classico or unwinding with a delicate 100% Arabica, you are participating in a tradition that has fueled the Eternal City for generations.